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Phraseology's avatar

Great article. AITA posts are addictive, I think, because they present the same narrative arc as a short story, ending with a clean, and widely shared, moral release.

I collected 30,000 timestamped AITA posts and responses and mapped the speed with which they exploded into a roaring fire of moral outrage.

You can see the visual at phraseology.substack.com emotional-synchrony. I also described a couple of the most viral posts - explosive reaction, speedily rendered and broadly shared.

In the most most successful AITA posts, someone violates a boundary and OP pushes back. The mob assembles and renders a verdict. Ideally, it's a verdict that mirrors our own moral compass.

William Poulos's avatar

AITA if I thoroughly enjoy a Substack post but don't click the "like" button? Does the author think he's entitled to my likes?

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