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Naomi Kanakia's avatar

No fair using my financials like this =] There are a fair number of arts and culture Substackers who make more money than me, and even I could probably double my revenue if I paywalled more aggressively.

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Naomi Kanakia's avatar

One thing I have realized from my survey is that a huge part of my audience did in fact major in English (30 percent) or some other humanities field (20 percent). This means my audience actually has much more familiarity with the academic humanities than I do myself! As you have noted before, a lot of public facing humanities work is done for people who have been educated in the humanities but not to the level where they can really engage with intramural writing and scholarship.

In contrast it seems like a lot of humanities writing is basically geared to dum dums who don’t read. Like, I have realized that a huge portion of my audience HAS actually read Shakespeare and Edith Wharton and Herman Melville. And that while I can’t assume they have, I need to find ways of respecting their knowledge, while remaining accessible to those with less knowledge.

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